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You wouldn't think a golf ball would have to worry about its rep, but it turns out that little dimpled orbs can be a snooty bunch. At the top is Titleist, makers of the ProV1 series favored by PGA Tour pros and their wannabes. More than half the balls...

Author: /time Magazine | Title: The Golf Game: Top-Flite Gets Macho | 8/30/2007 | See Source »

After two years and nearly 100 prototypes, the D2 was finally perfected. But the biggest challenge was yet to come. Colton was convinced that the ball could fly, but Top-Flite had become so synonymous with clunky range balls that getting golfers to try the new D2s would be harder...

Author: /time Magazine | Title: The Golf Game: Top-Flite Gets Macho | 8/30/2007 | See Source »

Researchers at Stanford University found that children as young as three years old responded to the fast food chain's familiar logo and packaging, saying that they preferred the taste of food coming out of McDonald's bags to the taste of the same food items emerging from plain paper...

Author: /time Magazine | Title: Hooked on McDonald's at Age 3 | 8/6/2007 | See Source »

And just because millions have one doesn't mean it's not an extravagance. Watching a tanker pump 30,000 gal. of water into an empty pool at a cost of $1,200 gives new resonance to the phrase "pouring money down a hole." Yes, that's less than a...

Author: /time Magazine | Title: Off the Deep End | 7/26/2007 | See Source »

Conservatives are calling the Nebo-Sarsekim tablet, stamped in cuneiform script, such a proof. Lawson Stone, a professor of Old Testament at Asbury Theological Seminary in Wilmore, Kentucky, describes Nebo-Sarsekim's rank as roughly equivalent to Deputy Undersecretary of the Interior. "The logical assumption," he contends, "is that Jeremiah...

Author: /time Magazine | Title: A Boost for the Book of Jeremiah | 7/21/2007 | See Source »

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