Word: standardism
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Dates: during 1930-1939
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...cinema is the entertainment business. Cycles in Hollywood flare and fade, but the history of the young girl who goes to Manhattan to become an actress, falls in love with a hoofer and brings down the house on opening night remains as rooted as Narcissus. To the standard ingredients of the backstage formula, Letter of Introduction adds two interesting variants: the show in which Katherine Mannering (Andrea Leeds) makes her gala debut turns out to be a calamitous flop; and the hero of the story is not her erratic young fiance but an aging, bibulous matinee idol to whose portrayal...
Love Finds Andy Hardy (Metro-Goldwyn-Mayer). Fourth item in MGM's lively series on the homely, 100% American problems of the Hardy Family, Love Finds Andy Hardy rises above the standard not only of its predecessors but also of most of its producer's most expensive features. Its numerous faults-the assiduous overacting of Master Mickey Rooney, frequent instances in which bread-&-butter comedy falls butter side down, a misbegotten musical number for a climax-serve mainly to emphasize its cardinal virtue, of preserving intact the mood and flavor of ordinary life in an ordinary...
...Motors 110,454,266 33,020,019 Chrysler 24,456,609 5,709,599 Packard 3,819,056 d 1,244, 965 Utilities Commonwealth & Southern 8,122,997 5,576,287 Consolidated Edison 7,831,954 9,487,423 Food & Drink General Foods 6,868,823 6,193,578 Standard Brands 5,721,352 4,266,261 National Distillers 2,792,938 2,766,353 Petroleum Union Oil Co. of California. 5,200,000 4,950,000 Tide Water Associated. . . 7,696,701 5,992,705 Shell Union 8,480,927 5,830,437 Aircraft Douglas...
...fluid. Most regular-grade automobile gas is about 70 octane. By polymerization Phillips Pete developed 100 octane gas-useless for modern automobiles but invaluable for airplane engines, which must get maximum efficiency and sudden "burst" response on take-off or emergencies. Howard Hughes used 100 octane gas provided by Standard Oil on part of his round-the-world flight, and it is increasingly in demand in military aviation...
Eying this field, Phillips took out a set of polymerization patents, soon ran up against competing patents owned by Texas Corp., Standard Oil (New Jersey), Standard Oil (Indiana). Rather than wage a costly fight, these four companies pooled their patents under The Polymerization Process Corp., which leases the process. Last fall Phillips Pete put up two massive polymerization units at Kansas City and Borger, Texas, baffled the oil world by turning out 100 octane gas in quantity too great for any known U. S. use. All Chairman Frank Phillips will say is that "the total output is being sold abroad...