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Word: standardization (lookup in dictionary) (lookup stats)
Dates: during 1980-1989
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Usage:

...fragments of speeches that has sold a modest but respectable 17,000 copies. That would mean $10,000 to most writers. But Reflections of a Public Man ($5.95) has earned its author, House Speaker Jim Wright, a princely $54,642, which is about five times the publishing industry's standard royalty. The munificent publisher is Carlos Moore, a printer in Wright's Fort Worth congressional district and one of his early supporters. As it turns out, Moore was paid $265,000 for work done during Wright's re-election campaign last year...

Author: /time Magazine | Title: Wheeler-Dealers: The Wright Stuff | 10/5/1987 | See Source »

...modest price. So when Quality Inns International decided to launch an economy hotel chain, the company seemed to choose just the right name: McSleep Inns. The no-frills chain, which is expected to include up to 300 inns by 1989, will offer rooms that are 30% smaller than standard hotel accommodations. It will have no meeting centers or restaurants. The cost: $20 to $29 a night. A McDonald's spokeswoman said the company has yet to decide whether to sue for trademark infringement...

Author: /time Magazine | Title: NAMES: But No Golden Arches, Please | 10/5/1987 | See Source »

Many of the centers promote themselves as a kind of head-start program for physical education. They often cite statistics showing that 50% of U.S. youngsters fail standard physical fitness tests, and emphasize that tot classes help develop motor skills, balance and flexibility. In addition, the 45- to 50-minute sessions introduce children to a variety of equipment: giant balls, hoops, tunnels, slides, mats and trampolines. Says Ellen Cutter, $ administrator of Leaps & Bounds, a popular program in Oak Park, Ill.: "It's an environment that encourages kids to be physically active and to delight in using their bodies...

Author: /time Magazine | Title: Health & Fitness: C'Mon Now, Shape It Up, Baby | 10/5/1987 | See Source »

...unsettling, is probably healthy. Since the biggest crashes occur as a result of surprises, nervous discussion may produce some vitally needed preventive measures. The first priority on nearly everyone's list is to halt the U.S. Government's free- spending ways. This will no doubt bring a more modest standard of living in the short run. But it may help America avoid waking up to find frightening headlines in the morning paper a year or two from...

Author: /time Magazine | Title: How Ripe for a Crash? | 10/5/1987 | See Source »

...next week, the same thing happened. Northeastern used a "tight punt" formation, with three link blockers, instead of the standard two, positioned between the line of scrimmage and the punter...

Author: By Jonathan Putnam, | Title: Probing For That Key Weakness | 10/1/1987 | See Source »

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