Word: standardized
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Dates: during 1950-1959
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SOCONY-VACUUM OIL CO. will follow Esso Standard Oil Co. (formerly Standard Oil of New Jersey) in changing its name to reflect the trademark on its products. The company will change to Socony Mobil Oil Co., Inc., to tie in with its Mobilgas, Mobiloil, Mobilheat products...
...Parker's Liquid Lead name, hoping that the agreement will discourage the kind of fly-by-night competition that almost ruined the industry in the early days of the ball-point pen. Said Parker's Executive Vice President Daniel Parker: "We feel that with a high-quality standard, any imitators at a lower-quality level will find it pretty tough sledding...
...Hart, 40, and Jack B. Lewin, 42. Separately and together, they have been fighting CAB for years. Returning from the war, Fischgrund, a Navy lieutenant commander, and Weiss, an ex-Air Corps transport pilot, bought two war-surplus Douglas C-47 transports for $15,000 down, and formed Standard Airlines. Hart and Lewin. two Douglas Aircraft employees, formed their own Viking Airlines with the money raised from 29 coworkers. The two lines pioneered cut-rate air-coach flights. By 1948 they had 80% of the transcontinental air-coach business sewed up between them...
China & Cotton. The changes are the price of survival for the old leaders. For years the biggest firms made only three standard types of carpets, all of them woolen and all on looms. The grades ranged from a low-price Axminster weave to a more expensive velvet weave, and a Wilton weave, costliest of all. The best wool for these rugs came from China, India and Pakistan. But in 1950 China slapped an embargo on all wool exports; India and Pakistan followed with stiff quotas on shipments, thus cutting off nearly 30% of the best grade of U.S. wool imports...
...make it wear longer; Nye-Wait and others have brought out nylon rugs that cost more than wool ($15 to $45 a sq. yd.) but wear better, are mothproof, and have a rich, glittery shine that housewives like. The stylists have put synthetic rugs out in every pattern from standard flowered designs to tweeds, plaids and bright basket weaves...