Word: standardizer
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Dates: during 1940-1949
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...virtue of the Graduate School design is that the regularity will cut building time and labor, costs far below average, making construction problems simpler. Standard spacing will even make partial pre-fabrication possible in some cases. As far as hard cash goes, the designers estimate is about $3,000 on each student, whereas the undergraduate Houses cost over...
When a potential job-seeker registers at the Placement Office, he makes out a standard form and receives in return a booklet on vocational counseling prepared under Teele's direction...
...metric system was devised by French revolutionists in 1791, its fundamental unit, the meter ("measure" in Greek), was defined as one ten-millionth of the distance between the earth's poles and its equator. Since this distance is hard to determine accurately, it was abandoned, and the standard meter bar put in its place. Most nations have copies of it. Even the stiff-necked British check their "standard foot" against the meter...
...fine engraved lines on the bar seem coarse and irregular. Then too, many scientists feel that the metric system should not be based on an arbitrary length, but upon some length taken from nature itself. Then, if all the meter bars were destroyed (by atomic war, for instance), the standard could be reestablished, as good as ever, when the radioactive smoke had cleared away...
...bolstered by the 1933 success of Three Little Pigs, had plastered the Disney label on $10 million worth of manufactured goods. After Snow White and the Seven Dwarfs (1938) the business became a landslide. The roster of licensees grew to resemble a bluebook of U.S. big business (it includes Standard Oil, Du Pont, General Mills, Armour meats, Life Savers). In Manhattan, Gimbels sold 2,000 pairs of Mickey Mouse sandals in one day; in Chicago, Marshall Field recently had a $10,000 day on $3 sweaters offering a choice of Mickey Mouse, Donald Duck or Pluto...