Word: standardizer
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Dates: during 1940-1949
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...host. For Courtesy to Tourists Week, the Junior Chamber of Commerce put on its best smile. In Ontario, the Department of Travel and Publicity got down to fundamentals. It bought 1,000 copies of a cookbook to pass out free to tourist camps and small hotels, "to raise the standard of food served as an added attraction to tourists...
...cookbook, 100 to Dinner (University of Toronto Press; $3.50), was an up-dater of a manual put together for service kitchens during the war, and it was badly needed. Raising the standard of Ontario resort cooking even to that of an army mess was a major operation. "Ontario," quipped a visitor to Toronto, "is as conservative gastronomically as it is politically. Eating is a dull pastime indeed, something to have and to have done with...
...screen, this unpretentious yarn has been given standard Hollywood treatment, i.e., the daydreamer is now an heiress and her moderately subtle character is interpreted, with full brass, by rambunctious Betty Hutton. Playing her bookish boy friend, Macdonald Carey behaves more like the president of the Junior Chamber of Commerce. All in all, the movie manages to destroy the original play's tenderness and its moral ("facts are better than dreams"*). Dream Girl gets by, with little to spare, on the strength of some frantically energetic scenes showing Betty as a flaming señorita, as a South Seas trollop...
Died. Henry Huddleston Rogers III, 42, Standard Oil heir, prewar tabloid character; of a liver ailment; in Los Angeles. A popular target for assault & battery suits (by his yacht engineer and his secretary), twice-married Rogers enjoyed his greatest notoriety when Musicomedy Actress Evelyn Hoey committed suicide at his Pennsylvania farmhouse...
Slicks. The best of them look as well on a library table as Town & Country. Except for its Chevrolet ads, General Motors' slick Friends (1,400,000 a month) could pass as a regular picture magazine. Restyled three years ago by the Standard Oil Co. (NJ.) as a luxury magazine, The Lamp, which goes to 255,000 readers, pays up to $2,500 for articles. Chrysler's Overseas Graphic is exported (in English and Spanish) to 20,500 foreigners...