Word: standardly
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Dates: during 1990-1999
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...shoes and a peaked black hat was probably a public relations victory in and of itself. In a separate interview, a group of Starr's hard-nosed assistants also appeared without suits and ties, looking like actors in the world's least pleasant Dockers commercial while they explained how standard prosecutorial procedures required them to make Monica Lewinsky...
...crafting the first major multinational corporation, Standard Oil, Rockefeller (1839-1937) provided a sneak preview of the 20th century. At his zenith, he refined, distributed and marketed nearly 90% of America's oil. The unlikely offspring of a raffish snake-oil salesman and a strict Baptist mother, Rockefeller grew up in several rustic hamlets in upstate New York and Ohio. He began his career as an assistant bookkeeper in a Cleveland, Ohio, commodity-brokerage house in 1855 and invested in his first refinery during the Civil...
When he co-founded Standard in 1870, the oil fields of western Pennsylvania--the heart of the new industry--were in a chaotic state as gluts dragged down prices below production costs. Rockefeller then began to employ the tactics that made him a legend. Imposing his own granite discipline on the industry, he bought up rivals, modernized plants and organized the oil industry on an enduring basis...
...CITROEN 7CV This was the first successful front-wheel-drive car, a revolutionary feature adopted for an American auto in 1966 for the Oldsmobile Toronado and now standard on most cars...
...some of his contemporaries, who built advertising companies around research and marketing expertise. Burnett forged his reputation around the idea that "share of market" could only be built on "share of mind," the capacity to stimulate consumers' basic desires and beliefs. To achieve this goal, Burnett moved beyond standard industry practice. Early ad schemes were based primarily on a foundation of carefully worded argument focused on the purported qualities of the product being sold. Images were mere decoration for the argument...