Word: standardness
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Dates: during 1980-1989
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Duke didn't quite fit the jock stereotype. Sure he wore sweats and a baseball cap all the time--the standard jock outfit (he soon stopped wearing the cap after Glenn started a rumor that it covered his bald spot). But Duke had a part-time job, spent more time studying than anyone I knew and went to bed no later than 12:30 a.m. on weeknights. The only bad part is that when I slumped into bed an hour or two later, Duke was already snoring gale-force winds...
...conscientious shoppers, finding the right product at the supermarket used to mean checking the prices, scrutinizing the salt content and looking out for saturated fats. But nowadays that's not all. Many consumers have added a new standard to their shopping lists: corporate responsibility. They may favor Campbell's Prego spaghetti sauce over Unilever's Ragu because Campbell runs a day-care center and Unilever invests in South Africa. Consumers are eating chicken instead of tuna salad because thousands of dolphins drown each year in tuna nets. They have put pressure on Uniroyal to halt distribution of the suspected carcinogen...
...news conference shortly before he left, Gorbachev responded somewhat evasively to a question about the Berlin Wall, calling it "no great problem." He repeated the standard East German position that the Wall could be torn down when the conditions that created it have disappeared. But even if Gorbachev were open to discussion on that matter, he would face certain resistance from East Germany, which opposes most of his liberal reforms. One measure of Gorbachev's standing in East Berlin: press coverage of his trip was consistently minimal...
...cleaner burning of high-sulfur coal. Moreover, they can trade what would amount to pollution rights. If one utility cuts sulfur- dioxide emissions more than the law requires, it can sell the unused portion of the emissions it is allowed to another company that is having trouble meeting its standard. While the total reduction would be the same, both companies would cut costs: the seller because it would get extra money, and the buyer because it might be less expensive for it to purchase pollution rights than to make the required slash in emissions immediately...
Still, it has moments of wayward life, especially in contrast to the smug torpor of Star Trek V, which William Shatner directed from a script by David Loughery. That "final frontier" mentioned in its title is nothing more than your standard black hole, through which the starship Enterprise is commanded to navigate by a not very menacing religious fanatic named Sybok (Laurence Luckinbill). He imagines he will find God lurking back of this particular beyond. What he finds instead is, of course, a false deity manifested in the form of an unpersuasive special effect...