Word: standbyes
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The battle began in 1963, when American Airlines offered half-price seats to servicemen on a standby basis. Ever since, U.S. airlines have been competing for traffic with an ever proliferating and vastly confusing array of cut-rate fares. As a result, more passengers than ever are crowding aboard planes...
Founded and sponsored by Oil Heiress Rebekah Harkness, a longtime ballet buff, the company offers ensemble work of high sheen, which is now expected on the American scene, along with dynamic soloistic virtuosity, which is not. Of the 18 works in its repertory only one (a restaging by Director Brian...
He sat in seat number thirteen on every plane, flying standby continuously. Halfway through the ordeal, when he had to vault through a window to get by locked doors, he became tired of the whole idea.
The "universal" check, along with its subspecies the "counter" check, remains a staunch standby of Americans who find themselves out of modern, magnetically coded personal checks, credit cards or even old-fashioned cash. But in an age when 44 million checks are cashed and processed daily by speedy check-reading...
Tackling the Mustang. Along with its new-look Javelin, A.M.C. has sought a new look in advertising, signing on the currently hot Wells, Rich, Greene agency (other accounts: Benson & Hedges 100s and Braniff airlines), which plans to tackle the Mustang headon, with the pitch that the new car has features...