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After 27 years of serving ice cream, Jeffrey Stanett decided to convert Herrell’s and expand the existing location into a casual restaurant due to financial pressure from rising costs and increased competition in Harvard Square, from J.P. Licks in particular...

Author: By Kylie S. Gleason, CONTRIBUTING WRITER | Title: Restaurant Aims for April Opening | 12/4/2009 | See Source »

...high labor and materials expenses as well as a $10,000 increase in rent per month, Herrell’s had been unable to turn a profit for the past four or five months, Stanett told The Crimson in September...

Author: By Kylie S. Gleason, CONTRIBUTING WRITER | Title: Restaurant Aims for April Opening | 12/4/2009 | See Source »

...doing this so that all my good people have jobs, a place to work,” Stanett said yesterday...

Author: By Kylie S. Gleason, CONTRIBUTING WRITER | Title: Restaurant Aims for April Opening | 12/4/2009 | See Source »

With construction for the new restaurant underway, Stanett is now planning First Printer’s business model, starting out with a traditional American menu...

Author: By Kylie S. Gleason, CONTRIBUTING WRITER | Title: Restaurant Aims for April Opening | 12/4/2009 | See Source »

...location may close as early as November.Financial pressure from rising costs and a new competitor in town with prime real estate on Mass. Ave. snowballed into “the perfect storm” for the much-loved ice cream shop, said Herrell’s owner Jeffrey Stanett, making its continued operation impractical, if not impossible.Instead, Stanett said he plans to open a casual restaurant by next spring in an expansion of Herrell’s current location, which he plans to call First Printer Restaurant, Bar, and Grill.Stanett said that labor and materials expenses have grown...

Author: By Athena Y. Jiang, CRIMSON STAFF WRITER | Title: Herrell’s Ice Cream To Stop Serving | 9/17/2009 | See Source »

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