Word: stanford
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...says Stanford business school professor William Barnett. "This sounds like a very smart identity play," he says. "In these kinds of businesses, we see not just an appeal to quality but an appeal to identity and authenticity." Yes, the books at Cody's are probably all available on Amazon, and yes, many of them are also sold, at a discount, by the big chain store around the corner. But just as a small wine bar can thrive by pouring drinks available more cheaply at a liquor store or sports bar, so can a bookstore trade on its cachet of cool...
...human- resources generalist, expects a long career at Pitney, where the corporate emphasis on community involvement aligns with her own. When she glances into the upper echelons of the company, she sees faces like that of Sheryl Battles, 47, vice president of corporate communications, a Stanford University graduate and, like Jones, a Delta sister. "Seeing such diversity in the leadership," she says, "inspires...
...peer pressure that conveys the message that doing well academically somehow isn't cool. "Kids get so caught up in the moment-to-moment issue of will they look smart or dumb, and it blocks them from thinking about the long term," says Carol Dweck, a psychology professor at Stanford. "[You have to teach them that] they are in charge of their intellectual growth." Over the past couple of years, Dweck has helped run an experimental workshop with New York City public school seventh-graders to do just that. Dubbed Brainology, the unorthodox approach uses basic neuroscience to teach kids...
Economists Lise Vesterlund of the University of Pittsburgh and Muriel Niederle of Stanford University conducted a study in which they assembled 40 men and 40 women, gave them five minutes to add up as many two-digit numbers as they could, and paid them 50˘ for each correct answer. The subjects were not competing against one another but simply playing against the house. Later, the game was changed to a tournament in which the subjects were divided into teams of two men or two women each. Winning teams got $2 per computation; losers got nothing. Men and women performed equally...
...against an American city was “all too real.” “If they get them, they will use them and the results would be devastating,” he said to a crowd of about 200. Perry, who is now a professor at Stanford University, compared the U.S.’ policy of deterrence during the Cold War with its current policy of preemptive attacks. He concluded that the best lesson that could be drawn from the Cold War was that patience was necessary in order to deal with the threat of nuclear weapons...