Word: stanford
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...only way the sport could be more American is if a big Texas tycoon were bankrolling it. Oh, have you met Allen Stanford? The wealth-management billionaire from Mexia, Texas, is forking out $20 million in prize money for a single winner-take-all game in his adopted home of Antigua on Nov. 1. It is far and away the largest purse for any team sport, and Stanford, 58, is betting the match will attract a TV audience of 700 million. His primary motivation is to revive cricket's fading fortunes in the Caribbean, but he's also hoping...
...cricket oval, you can hit in any direction--and it's worth six runs. The team with the most runs wins. O.K., it's more complicated than that, but not by much. Purists sniff that it is dumbed-down cricket, but it is easily digested by neophytes. Last January, Stanford spent $3.5 million to test-market the sport in Fort Collins, Colo., using billboards and bus-stop ads to persuade the town's 130,000 residents to watch a telecast of a Twenty20 tournament in the Caribbean. On the basis of that experiment, Stanford believes an American viewer can "understand...
...Stanford, who fell in love with cricket when he moved to Antigua in the 1980s, radiates the enthusiasm of a convert. His eyes light up and his hands flail as he re-enacts a favorite moment from a recent game--even though he lapses into baseball lingo (line drives and home runs) to describe the play. He lovingly describes the new cricket stadium he has built in Antigua, complete with an American-style hall of fame. He revels in dropping the names of Caribbean cricket stars he now counts as his friends. But his spending on Twenty20 is not just...
...alone in believing Twenty20 can greatly extend cricket's reach. "It's a format that gives us the potential for the game to become a genuinely global sport," says Peter Young, general manager of public affairs at Cricket Australia. But not everybody agrees that Stanford's plan--he aims to host an annual big-money game for the next five years--is the smartest way to promote the sport. The big spending, say critics, makes for good publicity but not necessarily good business...
...Though he did shepherd several now-prominent black and female scholars through their dissertation processes, former student Londa L. Schiebinger—now a professor at Stanford University—said that his politics came in the way while he advised her doctoral dissertation...