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...infamous Feather, as much as Welsh blogger Huntley enjoyed and shared the site, he didn't realize it was an ad for Axe. Are some viral campaigns too cute by half, thus reducing their effectiveness? Perhaps. But as Paul Bates, ad-industry analyst at London brokerage Charles Stanley, notes, all clever advertising, TV commercials included, runs the risk of being too entertaining and burying the sales pitch: "The most effective ads on TV are the ones that really annoy you because you tend to remember what they're about." Moreover, marketers can take some solace in a recent finding...

Author: /time Magazine | Title: Ad-Ventures Online | 5/21/2006 | See Source »

...remove the root cause of the problem, the President himself. David Airth Toronto Luckily for Bush, he can revamp his Cabinet whenever he pleases. But the American electorate - barring an impeachment - unfortunately has to wait four years to be able to replace the occupant of the Oval Office. Stanley Richard Olivar Vista, California, U.S. Escaping from North Korea time's story about the trials of North Koreans fleeing their country made for riveting reading [May 1]. Instead of hounding desperate refugees, the Chinese government should focus on prodding Pyongyang to open up and reform. Ultimately, only improved economic conditions under...

Author: /time Magazine | Title: Slow — But Steady — Change in France | 5/16/2006 | See Source »

...watchdog group's goal is to boost shareholder efforts to make firms reveal their political contributions. In the past 18 months, 10 companies, including McDonald's and Morgan Stanley, have begun disclosing donations on their websites and given their boards oversight of the contributions. (Merck, which declined comment, began disclosing contributions last year, but its board doesn't supervise its giving.) Many companies fear alienating groups with competing political interests. Of 40 firms facing shareholder-sponsored disclosure resolutions, only one, the biotech firm Amgen, recommended a yes vote. Its measure passed last week...

Author: /time Magazine | Title: Secrets of Corporate Giving | 5/15/2006 | See Source »

...European championship title match, dating back to 1992. Their portfolio of 11 stocks beat the market six out of seven times--by as many as 19 percentage points and as few as 7 percentage points. Only once did the portfolio produce a loss, falling 1.8% while the benchmark Morgan Stanley Capital International (MSCI) world index eked out a 1% gain. On average, the UBS portfolio rose 9% in the three-month periods while the MSCI index fell 1%. That's a whupping...

Author: /time Magazine | Title: How to Score | 5/15/2006 | See Source »

Luckily for Bush, he can revamp his Cabinet whenever he pleases. But the American electorate--barring an impeachment--unfortunately has to wait four years to be able to replace the occupant of the Oval Office. STANLEY RICHARD OLIVAR Vista, Calif...

Author: /time Magazine | Title: Letters: May 22, 2006 | 5/14/2006 | See Source »

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