Word: stanton
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...Chairman Sigurd S. Larmon, of Madison Avenue's topflight Young & Rubicam ad agency, suggested to the major network presidents that a committee of responsible citizens be set up to make recommendations for TV reform. The response of NBC's Robert Sarnoff and CBS's Dr. Frank Stanton were made public last week. NBC took up the adman's idea with enthusiasm, expanded it into an elaborate proposal (complete with preamble) as neatly put up as a packet...
...summed up the citizens' committee idea in three words: passing the buck. Added Frank Stanton: "What is every body's business is nobody's business, and eventually becomes Government enterprise." Television should resist any sort of outside control. "We must be masters of our own house, and rise or fall on our own performance...
...none of this altered what CBS President Frank Stanton described as the networks' "laxness of responsibility" in an industry that is little controlled and vastly influential. "Something has to be done before it's done to us," said Stanton, hinting at a more balanced program schedule or even at programing that the industry, possibly in an unconscious tribute, calls the "magazine concept...
...favor of the rigged program. Most of them involve prizes and/or money. Person to Person didn't and doesn't. But it isn't even "vaguely" rigged. I yield to no one in my admiration for Mr. Stanton, but this is really a little too much...
...that at least four leading newspaper columnists had been paid $1,000 each by his store for making "good will" visits. The newsmen: Hearst Headline Service's Columnist Bob Considine, New York Journal-American's TV Critic Jack O'Brian, the San Francisco Chronicle's Stanton Delaplane, and Associated Press Columnist Hal Boyle...