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...hard work, every now and then, results in insomnia. Says Arthur Godfrey, who is an enthusiastic Stanton admirer: "We each have a phone beside our beds. When he can't sleep, or I can't, one calls the other. We ring once and hang up-that's the signal. If the other's awake, he calls back and says, 'What the hell are you doing...

Author: /time Magazine | Title: Radio: At the End of the Rainbow | 12/4/1950 | See Source »

...Stanton has only a cursory interest in sports. One of his top CBS stars recalls that Stanton was once trapped into a softball game. "We found out that he couldn't throw from short to first, and he struck out three times." But in his CBS office, "Stanton is playing his own game, and he's a real homerun-hitting executive...

Author: /time Magazine | Title: Radio: At the End of the Rainbow | 12/4/1950 | See Source »

Meanwhile, the U.S. public doesn't know what to buy. Asked when he thought color TV would be seen generally throughout the U.S., CBS's Frank Stanton could give only an iffy answer. If the courts do not rule against CBS; if congressional probes do not hold up the FCC decision; if U.S. rearmament does not absorb the electronics industry; if there are no serious shortages of essential materials- waving away all these ifs, Stanton believes that color will be transmitted from all U.S TV stations by the end of 1952. That means that even if things move...

Author: /time Magazine | Title: Radio: At the End of the Rainbow | 12/4/1950 | See Source »

...Stanton and CBS can still take credit for changing color TV from a laboratory experiment to an immediate possibility. CBS might eventually lose out in the changing fortunes of battle, but color of some sort is certainly on its way. In Hollywood, the major moviemakers, trembling at the thought of being caught with their vaults full of black & white film when color TV comes along to keep moviegoers at home, last week announced that 75% of next year's movies will be shot in Technicolor or Super-Cinecolor. The Theater Owners of America, who presumably know what their customers...

Author: /time Magazine | Title: Radio: At the End of the Rainbow | 12/4/1950 | See Source »

...rumors that many another company would soon start making CBS color sets. Even Admiral's Siragusa is making a small concession: if the CBS system wins in the courts, each Admiral set will be equipped with a "jack" into which CBS adapter-converters can be plugged. Meanwhile, Frank Stanton and CBS, convinced they have something the public wants, intend to continue unsponsored "experimental" public demonstrations...

Author: /time Magazine | Title: Radio: At the End of the Rainbow | 12/4/1950 | See Source »

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