Word: stantons
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What Ratings Can't Do. The ideal system, according to CBS President Frank Stanton, would be "to get a Nielsen rating the morning after." The industry now waits almost a month for the reports. Nielsen has devised an Audimeter that can transmit readings instantly to Nielsen offices by leased lines and, at the request of TV brass, is preparing an estimate of what his service would cost on an instantaneous or overnight basis. He holds hope that it may be economically feasible...
...Mere Conduits." Butler's blast caught CBS President Frank Stanton sitting in a convention box alongside Harry Truman's, sent him rushing to his network's backstage headquarters. There Sig Mickelson, CBS vice president in charge of the coverage, was already getting up the explanation: CBS had made no commitment to show the half-hour film, actually showed the last six minutes of it after carrying four brief interviews with politicos, fill-ins by four of its commentators, and a one-minute commercial. The network, said Mickelson mildly, was simply "exercising our news judgment" in what...
...wire to his good personal friend Paul Butler, Stanton backed his staff. "I am shocked by your inflammatory attack," said the CBS chief. "Those who make the news cannot, in a free society, dictate to broadcasters, as part of the free press, to what extent, where, and how they shall cover the news. Television and radio ... are not mere conduits which must carry everything which the newsmaker demands...
...side. It was CBS that, out of its own pocket, set up hourlong, closed-circuit telecasts last month so that Butler and Republican National Chairman Leonard Hall could give instructions to delegates to both conventions. CBS also made a kinescope of Keynoter Frank Clement rehearsing his big speech, and Stanton himself gave the Tennessee governor pointers on TV technique...
...these wide open spaces, Americans are a new species. Mollie Regan, red-haired and illegitimate daughter of one Regan, meets Stanton Laird, oil geologist from Oregon. His rival is David Cope, a "pommy" (Australian slang for English immigrant) who runs a neighboring station, a pint-size affair of about 300,000 acres. Mollie goes off to Oregon with the ice-cream addict, Stanton, but when she discovers that the U.S. frontier has been all softened up by milk shakes and civilization, she returns to the rum and mutton of the Australian never-never to cope with Cope...