Word: stantons
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...research projects was on the subject of advertising appeals, and Stanton concluded that advertising was more effective when heard than when seen. To bring this finding to the attention of radio broadcasters, he thoughtfully sent a copy of his paper to CBS. Paul Kesten, then CBS vice president in charge of advertising and sales promotion, pounced on Stanton's report as "good red meat for my meat grinder," wired him an offer of a research job at $50 a week...
...Frank Stanton arrived in New York in 1935 with his wife, a wire-haired fox terrier, a second-hand Ford, a list of modestly priced Manhattan hotels-and an empty wallet. It was the most significant trip he had made outside his native Midwest since his teens, when he had attended a Y.M.C.A. conference in Finland as the official representative of the "Hi-Y" boys of Ohio. Many of his fellow executives think he has retained, to this day, an air of Y.M.C.A. earnestness and unblinking sincerity. One of them describes him as "just a country boy with a Madison...
...country boy tackled his CBS job in a manner that made Kesten's eyes pop. Working 70 to 80 hours a week, Stanton rapidly became research director, then advertising director and found time to develop, with Vienna's Dr. Paul Lazarsfeld, an electrical gimmick called the Program Analyzer which automatically measured radio listenership...
...childless Stantons live in a five-room Manhattan apartment that glitters with glass, polished woods and geometric abstractions. It looks a little like a wing of the Museum of Modern Art, but somehow seems to be comfortable, too. Stanton himself decorated the apartment, as well as his own and several other CBS offices'. He is probably one of the few men in the U.S. in his income group who has neither a country place nor any servants. Ruth Stanton does all the cooking and cleaning in the apartment. Says she: "It makes for flexibility and it's good...
Like her husband, attractive, dark-haired Ruth Stanton, 42, dislikes a busy social life. When they must entertain for business reasons, they do it outside their apartment. Calmly accepting her husband's round-the-clock work habits, Ruth Stanton says: "He'd work just as hard running a chicken farm...