Word: stantons
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...televises an average of 28 hours a week, and about 23 of them have the same announcer. Robert S. (for nothing) Stanton's busy schedule includes all Giant baseball games at the Polo Grounds, two evenings a week of prize fights, a studio show (U.S. Rubber's corny Campus Hoopla) and nearly all of NBC's "remotes" (out-of-studio telecasts), such as the U.N. Palestine hearings...
Sports are Bob Stanton's specialty, and sports thus far are television's biggest attraction. Once, back in 1932, he had a brief fling at singing in a band (his onetime lyric tenor has now become a well-modulated announcer's baritone), but singing was "too much of a grind." After he began sports announcing, he spent eight years playing second fiddle to Sportcaster Bill Stern, doing the crowd description fill-ins at big games and announcing the second-string events. In 1940 he had a chance to telecast the New York World's Fair Soap...
There was no book of rules for television announcers, and Stanton learned the tricks by trial & error. Before many weeks, he was supplying rules and statistics for bewildered sports fans, ignoring the obvious, calling an occasional play wrong to delight armchair experts, devising a set of silent signals and on-the-air cues for his cameramen and spotters, keeping his commentary at a slow pace so that the cameras could follow without jerky images. His friends helped out by bar-hopping and giving him reports of audience reaction to his sportcasting. For a while, he had an uneasy sensation that...
Around NBC these days, Stanton is regarded with considerable awe as a man of superior technical know-how. Even Bill Stern "is always hanging around now, to find out how it's done...
...back-country peones the killings are hard to take. Reported TIME Correspondent John Stanton...