Word: star
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Dates: during 1940-1949
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...Calgary hosts promptly whisked her ten miles out to the Sarcee Indian reserve. There, during the Indians' annual Easter dance, Chief David Crowchild decreed that she should be known to all Sarcees as Sootz-ah-tsa (Shining Star). As Barbara Ann headed back to her Palliser Hotel suite, Calgary Albertan Reporter Art Evans took over for the final ecstatic burble: "Obviously tired but wearing the thrill of her Indian adoption like a happy mantle, Shining Star quietly slipped away to her tepee, there to dream of cool waters, soft winds, and the Great Manitou who guards the sleep...
Surprisingly, the readers did not miss the scandal. Explains one editor, "Fan book readers don't want to hear anything derogatory said about the star. They want the myth. . . . We are writing inverse statements of frustration. We paint beautiful pictures of love, excitement, wealth, prestige, security and glamor. . . . We give the reader a feeling of identification [with] the stylized intimacy of a movie star's existence. Every marriage we describe must have an idyllic, untarnished quality to it. If you want to keep on running stories about a star, you must strongly intimate that everything is just...
...Safe Faces. Such restrictions limit stories almost entirely to three types: 1) a wife's (or husband's, or sister's, or laundress') eye view of how the popular favorite "really lives"; 2) the shopgirl-to-star Cinderella story; 3) discreet gossip-usually handled (for up to $1,000 a story) by Hedda Hopper, Louella Parsons, Sidney Skolsky or some other expert big enough to flout studio censorship...
There are currently only eight "absolutely safe" cover girls: Ingrid Bergman, Rita Hayworth, Lana Turner, June Allyson, Betty Grable, Shirley Temple, June Haver and Esther Williams. A male star on the cover-some editors except Alan Ladd-can reduce newsstand sales (about 95% of the total) by as much...
...Maddux' strategy really paid off against the BLC as Captain Hans Estin, recently moved to attack, sparked a previously dormant attack with his three goals and five assists. Estin, taking over the berth of last year's star Jay Hurley, harried the BLC defense with a brilliant exhibition of dodging and back-of-the-goal play-making...