Word: star
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Unlike Pixar, its chief rival in CGI animation, DreamWorks usually casts big names to supply the voices for its lead roles and promotes the stars as if they were to be seen, not just heard, on screen; that's one key to its movies' financial success. No question that the names of Jack Black, Angelina Jolie, Dustin Hoffman, Seth Rogen and Jackie Chan helped 2008's Kung Fu Panda reach its $60.2 million opening weekend, or that Reese Witherspoon, Rogen, Paul Rudd, Hugh Laurie and Stephen Colbert lent heft to last spring's Monsters vs Aliens ($59.3 million). Dragon...
That could yet happen: Dragon pulled a gold-star A rating in CinemaScore's poll of exiting moviegoers, and the film has a two-week commitment from its 3-D theaters, where the big money is. DreamWorks wouldn't mind if Dragon ended up near Alice, which is closing in on $300 million in domestic gross (and another $350 million abroad), and just behind Avatar, which finally fell out of the top 10 after 14 weeks, as one of 2010's three biggest winners - all in 3-D. (See the top 10 movie performances...
...pitching will be disappointed to learn that the four people in the hot tub at the beginning of the film are all guys, three of them middle-aged. The movie has plenty of gross-out gags, mandatory for an R-rated comedy, but with John Cusack as its star, it may have skewed too old (late-30s, early-40s) to drag the young into its make-fun-of-the-'80s time frame. The picture pulled in a modest $13.5 million...
...then offered the coordinates of this star to Frebel, who departed for Chile to take a closer look with the Magellen-Clay Telescope using high-resolution spectroscopy. Though this kind of spectroscopy takes much longer, it provides more details about the “personality” of the star, Frebel said...
...explained that gathering data for the star took eight to ten hours spanning two or three nights. A typical resolution, she added, usually takes one to two hours...