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Perhaps I'm crazy, but I think Jerry Seinfeld might well be the perfect pitch man for Microsoft's Vista. Quit smirking and look at the evidence: twenty-four hours after the Wall Street Journal broke the story, which said that Microsoft was paying the vintage, 1990s-sitcom star $10 million to plug its beleaguered operating system, the story was referred to more than 650 times, from one end of the media spectrum to the other. You can't buy publicity like that, which, of course, wasn't lost on Crispin Porter + Bogusky, the all-kinds-of-awesome ad agency...

Author: /time Magazine | Title: Seinfeld: The Right Man for Microsoft | 8/22/2008 | See Source »

...already working. Seinfeld, reportedly, will appear along side Microsoft founder Bill Gates in ads that will try to counteract the ultra-cool Apple ads (featuring Justin Long and John Hodgman). Gates can be hi-larious in videos, and I guess, if you can't line up Napoleon Dynamite star Jon Heder, Seinfeld is the next best thing...

Author: /time Magazine | Title: Seinfeld: The Right Man for Microsoft | 8/22/2008 | See Source »

...Britain is awash with precious metal. By the time Iain Percy and Andrew Simpson had grabbed the country's fourth sailing gold of the games on Aug. 21, British athletes - track star Christine Ohuruogu, the only member of the team to win standing up, among them - had bagged 39 medals, including 17 golds - Britain's best haul in a century. Only the far larger countries of China, with 46 gold medals, and the U.S., with 28, have done better in Beijing...

Author: /time Magazine | Title: Beijing Unstiffens Brits' Upper Lips | 8/22/2008 | See Source »

...paparazzi that greeted Gary Glitter this morning at London's Heathrow Airport might have triggered memories of his days as a 1970s pop star. But today's hullabaloo was decidedly less glam, and not only because police escorts replaced the groupies. Glitter, born Paul Francis Gadd, 64, returns not as a musical icon, but as a disgraced pedophile, expelled from three Asian countries in as many days...

Author: /time Magazine | Title: Gary Glitter: At Home and Shamed | 8/22/2008 | See Source »

...last year's World Cup, and then the U.S. turned into team turmoil after it, when benched American goalie Hope Solo teed off on their coach. Now, under new coach Pia Sundhage, they're the Olympic champs. And Solo, a polarizing force a year ago, is a star after shutting out Brazil. "Whatever I said last year, I said everything under emotions," Solo explained after the game. "I feel great; I just won a damn gold medal...

Author: /time Magazine | Title: Jennie Finch Goes Out on a Losing Note | 8/21/2008 | See Source »

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