Word: starch
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Dates: during 1940-1949
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...Brazilian beginnings were modest. Of three initial projects, one was philanthropic, two were commercial, with a total investment at first of around $750,000. For philanthropy he proposed to expand a pet wartime project of the Coordinator's Office that, in an effort to improve nutrition, taught starch-and-bean-fed Brazilians to eat salads, and "stimulated" farmers to start growing fresh vegetables...
Pearson & Allen will fight Hearst in the open when they air their radio plans in an Oct. 1 hearing. Whatever the outcome, FCC will suffer. If Hearst wins, the Blue Book threat will lose its starch; if Hearst loses, FCC will be accused of knuckling under to Washington's gossip boys. Said Pearson's & Allen's attorney: there is so much interest already in the hearing that "they're selling tickets...
...same way, all retailers and many manufacturers were being squeezed by upsurging commodity prices. Corn syrup and starch were up 25%. Raw cotton prices continued to edge up. So did corn, at $2.27, only 9? below the 1927 record price. What would stop the commodity rises, short of OPA, in the face of the enormous demand for food...
...Have starch-stuffed Britons come out of the war as physically fit as nutrition experts say? Many Britons doubt it. Last week, in the London Observer, common-sensical Air Chief Marshal Sir Philip Joubert quarreled with nutrition statistics that "confuse existence with life." He argued: "One can exist on the fruitless, starchy, dismal diet of Britain today, but what matters is liveliness, vitality, vigor. We are being called on to make a tremendous industrial effort. . . . That needs live folk, not mere existers...
...Everything possible will be done to alleviate the "foodstuff, clothing and housing" situation. But the nation must be ready for "anguish . . . suffering ... life of stoicism." (The Welfare Ministry launched a drive to popularize a new bread made of "waste starch, acorns, pigweed, clover leaves, potato vines...