Word: starched
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Dates: during 1920-1929
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This form of "laboratory work" in advertising is an innovation inaugurated at Harvard by Professor Daniel Starch of the University of Wisconsin, and a member of the lecture staff of the Harvard Graduate School of Business Administration, who felt that the students would be greatly benefited by an opportunity to see, at first hand, how an advertising agency undertakes the work of launching an advertising campaign. A. B. Hall, General Manager of the Greenleaf Company, led the class step by step through the various stages in the preparation of an advertising campaign--the investigation of market conditions, the selection...