Word: starching
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Within 200 years after the Spanish conquistadors found it growing on the slopes of the Andes in 1531-too late for Biblical writers-the common white potato* grew from a botanical novelty into one of the world's largest food crops. Fantastically easy to raise, rich in starch, protein and vitamins, requiring little or no tillage and irrigation, it seemed the perfect poor man's fodder. Yet the very ease with which the potato flourished, cried Dr. Salaman, encouraged idleness, greed, complacency and even drunkenness...
...clothing scheme rampant in Cambridge, Massachusetts. This style did not evolve as the result of a group meeting over a few beers and deciding exactly what a student should wear; it has evolved for the sake of comfort and utility. For example, flannels--no cleaning, button-down shirts--no starch, white bucks--no shine, white socks--no hand washing...
...never close this plant." Anheuser-Busch never had to make shoelaces, but it made "Bevo" (an unfermented, nonalcoholic drink that was supposed to taste like beer), near-beer, ginger ale, Grape Bouquet, root beer, "Kaffo" (a syrup for iced coffee), Busch "Tee," Carcho (a chocolate drink), starch, dextrine, corn products, malt syrup (for home brewing), and even refrigerator truck bodies and ice cream freezing units. In the end, it was yeast that pulled the company through, and today its yeast production is second only to that of Standard Brand's Fleischmann...
Object Lesson. The listening audience can thank Godfrey for removing much of the starch and stuffiness from radio. He found the medium bustling with split-second efficiency, and slowed a portion of it to a comfortable walk. He helped clean up the high-pressure babble of machine-made commercials, and proved to a nervous, self-conscious industry that informality pays...
...applause, and many a naval eye was awash. They rushed forward to wring his hand. "Admiral Denfeld," said Missouri's Navy-minded Dewey Short admiringly, "I don't know what you had for lunch, but brother, it was a correct diet. There will be a lot of starch added to the shirts of the Navy." Chairman Vinson added gravely: "You have rendered a distinct service by putting the chips on the table...