Word: starching
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Dead Cherokee. Essentially, the show is a platform for the display of Merman's singing voice, which ranges from a 100-proof whisper to a strident bellow, her theater-born gift of timing, and her immaculately correct intonation for every funny line. With this bristling arsenal, Ethel puts starch into the feeblest jokes; her rowdy, slam-bang personality is nearly as full-bodied on the air as it was in such Broadway smashes a Annie Get Your Gun, Something for the Boys and Du Barry Was a Lady...
...Take the Risk." The instant dour, dynamic Conductor Reiner stepped on the practice podium in his black, choke-collared rehearsal coat, the Met's orchestra began to starch up. After the first session, the musicians even took their parts home to practice Strauss's barbaric score on their own time...
...Devil Hill. They sewed the sateen for the wings on a neighbor's sewing machine. They figured out a way to warp the wings to keep the plane on an even keel (the principle of present-day ailerons). They built the first wind tunnel out of an old starch box, tried hundreds of different wing shapes, found that practically all published data on flying were useless...
Little Perfex Co. of Shenandoah, Iowa, had a big idea. Perfex wanted a synthetic starch that would come bottled, ready for use, and make starching as simple as washing. Since Perfex had no research staff, it laid the problem in the lap of Kansas City's Midwest Research Institute. Six weeks later, Midwest's chemists came up with "Gloss Tex." Perfex is now busy shipping hundreds of barrels of this new synthetic starch...
...Kleberg thinks Americans can tighten their belts to help feed the world, because: "We eat too much anyway, especially bread. If necessary we can eat more potatoes, rice or other types of starch, to save wheat. At any rate, we should waste less." But he does not think that renewed controls would increase the food supply, because "you don't get more food by restrictions." In the present atmosphere of uncertainty of what the Government intends to do about meat, cattlemen cannot plan ahead. "It takes four years to make a steer," said Kleberg. "That requires some long-range...