Word: starkist
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...find a happier marriage between the human demand for tuna and the ecosystem. "There is no one silver bullet to end overfishing because there is no one thing causing overfishing," says Mike Crispino of the ISSF. Major canneries that have signed on to the ISSF, such as BumbleBee, StarKist and Chicken of the Sea, are trying to guarantee that the fish going into their cans come from legal and traceable sources. More and more, customers are being offered ways to play a part too. In San Francisco and Seattle, two restaurants are already running popular sustainable-sushi bars, with menus...
...billion tuna industry are down 10% since 2004, and national surveys show that 23% of people are "extremely concerned" or "very concerned" about mercury in fish, up from 15% two years earlier, according to the NPD Group, a market-research firm. The embattled makers of Bumble Bee, StarKist and Chicken of the Sea--which account for 85% of the tuna sold in the U.S.--are fighting back with plans for a marketing campaign that will spotlight the nutritional benefits of the low-fat, no-carb and omega-3-rich seafood. Test runs of TV and radio commercials in Pittsburgh...
CHARLIE THE TUNA StarKist spokesfish...
...Help is on the way. Food researchers at Oklahoma State University have created individually wrapped slices of peanut butter, and Smucker's new line of frozen peanut-butter-and-jelly sandwiches is already available in some cities. Should you tire of this lunchbox classic, StarKist's new vacuum-packed tuna pouches mean you don't have to expend any effort draining juice from a can. To eat it, though, you'll still need a utensil. Not so with IncrEdibles' microwavable macaroni and cheese on a stick or its push-pop scrambled eggs. You'll appreciate the strength you save...
...will mean that dolphin deaths will rise again. Proponents of the Stevens bill argue that the alternatives to encircling dolphins have proved destructive to both tuna populations and other species, such as sea turtles and sharks. All that leaves Anthony O'Reilly, chairman of H.J. Heinz Co., which owns StarKist, loath to make any change that might be misinterpreted by dolphin-loving consumers. "I believe the definition should not be changed in the absence of consensus of scientists and public opinion," he says. And he's the one who has to move the goods...