Word: starkist
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Then in 1989, environmental activist Sam LaBudde galvanized public opinion by releasing dramatic videos of drowning dolphins. In 1990, StarKist, the world's largest tuna canner, responding to consumer sentiment, announced that it would buy only tuna caught by other methods. That same year, LaBudde's group, Earth Island Institute, successfully sued the Bush Administration to bar tuna imports from Mexico and other Latin American countries that failed to protect dolphins. European nations followed suit, which extended the embargo to an estimated 80% of the canned-tuna consumer market...
Among the most significant developments has been a major shift in attitude by several international corporations. Companies that in the past had an adversative relationship with conservation groups have begun to take actions that are more than public relations. Following the lead of H.J. Heinz's StarKist Seafood Co., major American tuna canners voluntarily decided to stop buying fish from fleets that carelessly kill dolphins and other marine mammals. McDonald's addressed a major solid-waste problem by switching from polystyrene to paper wrappings for its fast foods. Conoco decided to use double-hulled tankers in an effort to reduce...