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...punch lines to jokes understandable to the mass of viewers - most of whom haven't seen, and might not have heard of, the smaller films and actors, who tend to get the awards. Oooh, Avatar, $2.5 billion at the box office ... Heh heh, George Clooney, world's coolest movie star ... Rim shot. (See pictures of Oscar fashion from the red carpet...
...good fortune alone. The truth is, his team began planning well in advance (662 days, by the count of CEO Zhang Zhiyong), focusing on bang-for-buck sponsorship choices. Knowing, for instance, that the U.S. Dream Team would wind up in the basketball finals, but that its NBA-star-packed roster would be too pricey to support, Li Ning sponsored eventual silver-medal winners Spain and bronze-medal winners Argentina. Li Ning - sponsored athletes won 27 out of China's 51 golds...
...These days, the company works with NBA stars like Baron Davis (who has a signature Li Ning shoe, the BD-1) and Shaquille O'Neal (who is under a five-year contract with the brand). But it still maintains its value-for-money approach to marketing - recently making a big push, for example, into badminton, a sport largely ignored in the West but played and watched by some 300 million Chinese. Li Ning - sponsored shuttlecock star Lin Dan graces billboards and TV ads around China, and the firm opened a "badminton paradise" last year in Singapore, its first international outlet...
...born Zelma Kathryn Hedrick, was discovered singing on the empty stage of the local opera house. Ripening into a petite, shapely teen with raven hair framing a Kabuki-pale face, she made her film debut as Mickey Rooney date bait in Andy Hardy's Private Secretary and was a star in Thousands Cheer, with Gene Kelly, and Anchors Aweigh, with Kelly and Frank Sinatra. She had the lead in MGM's 1951 remake of Show Boat and sealed her stardom with the role of Lilli the show-biz shrew, battling Howard Keel as her husband, in the film version...
Penn’s Drew Godwin threw away an inbounds pass when he passed the ball to Rosen before the star sophomore was ready. Though no Harvard player was in the vicinity, the ball hit Rosen in the head and went out of bounds...