Word: stars
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...Unusually direct wiring between brain and mouth would be a liability for most politicians. Although this characteristic is forever getting BoJo into scrapes, it's all part of his broad appeal, suggesting a kind of wacky, jovial authenticity that plays well on television. Johnson is something of a star of the small screen, a veteran of game shows as well as serious news programs. British Prime Minister Gordon Brown disparaged Johnson in a recent interview with Piers Morgan in GQ, saying, "I don't think people want politicians to be some sort of subset of the entertainment business." Polls...
...logo on the leg and hood of the long-track skaters; on the short-track athletes, the Colbert Nation mark will be stitched on the leg and chest. "A bit embarrassing that our leadership couldn't secure other sponsors three months before the Olympic Games," short-track star Apolo Ohno wrote to TIME in an e-mail. "But BIG UP's to Stephen Colbert for his willingness to help out our nation's greatest athletes. I'm personally 100% in support of his show and think that this is a very good thing. NOW can I get on the show...
...celebrity can hold up your entire enterprise. People are forever tricked into believing that somebody has the magic sauce and must be paid whatever they ask. Businesses such as newspapers, where the content is continuous and you're relying on the value of a franchise rather than a star reporter, are better businesses. Newspapers had 30% or more margins for years. There's no question that the Internet has made the newspaper business tougher than it was before. But newspapers used to be so profitable, it made newspaper managers terribly lazy. Even today the margins at most small local newspapers...
...until its founder, Ron Stein, a certified financial planner in Huntington, N.Y., told Abadi to stop using it in his ads. "I guess he thought it gave them more credibility," says Stein. He says Abadi complied and apologized, but Stein nevertheless felt that "something just seemed unethical" about Southern Star's advertising...
...Paris; a tea party in Westminster, London; a dance show in Hong Kong; product endorsements; and numerous trips in and out of India for award shows and to promote the Slumdog Millionaire child actor's autobiography, Slumgirl Dreaming. However, the school she attends in Mumbai along with her co-star Azharuddin Mohammed Ismail is not happy with her attendance or attitude. School officials say the girl now disregards the teachers she once always greeted politely in the morning - that is, when she finds the time to attend school. Rubina's father Rafiq Ali is defending her against her teachers, saying...