Word: starsield
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...addition, Starsield said, "We're in a very good location for students. We've a good, competitive product and a basic steady following." He estimated that about 60 percent of Ruggles' customers are "regulars," people who work and live around the Square, including students...
Although the Ruggles in Harvard Square is still not turning a profit, Starsield said he was able to continue with the enterprise because his original pizzeria, located in Boston, has been successful enough to support the Cambridge endeavor...
...Essentially the downtown Ruggles has been supporting the one in Cambridge," Starsield said. A third branch, in another part of Boston, closed several years ago, he said...
...Cambridge, however, Ruggles' struggle for solvency has not been an easy one. Starsield called Harvard Square a tricky market. "If you hit the nail on the head, so to speak, you can do very well," he said. "There are a lot of people and a lot of potential business. If you don't do it quite right, you struggle like we did in the beginning. We kind of knicked the nail instead of hitting it on the head...
...much longer will Ruggles continue its bid for survival in Harvard Square? Starsield said he received several offers to buy out his lease on the restaurant. Although "if we were made the right offer, we'd have to carefully consider," Starsield said, "We still see a future in it. As long as long as we keep satisfying customers, we'll remain in business...