Word: start-up
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...motherly saleswoman talks about going for "the kill" when she closes a deal. A CEO starts to unravel in the final sweaty minutes of an IPO that just might fizzle. The tension is palpable, the fear real, as Bronson chronicles "the living hell of radical uncertainty that is start-up life...
...rarely come into focus. The only thing that seems to bother him is the vacant landscape. But what about the worker bees who assemble electronic components for subminimum wages on their cramped living-room floors? And how long can any but a handful of key players in a chaotic start-up sustain their contact highs? If Bronson had dared to bare all, then The Nudist would have been truly revealing...
Moses Ma, founder and CEO of the e-commerce software start-up BusinessBots, thinks he has a better way. Sitting in BizBots' San Francisco office, he types in a polypropylene order on his JAM (Java Agent-Enabled Marketplace) prototype for the chemicals industry. A moment passes; then JAM matches Ma's buy order--price, purity, etc.--to a compatible sell order in its order book, and, boom, the deal closes. Phone calls: zero. Time: five minutes. Cost: maybe 10 bucks. "Theoretically," Ma says, smiling, "it makes sense to do everything this...
...discovery also represents a business opportunity. Scientific Learning is an education start-up that plans to launch an initial public offering in mid-July. The company, which lost $10.7 million on sales of $5.1 million last year, has targeted language and reading skills at a time when an estimated 16 million U.S. youngsters between the ages of four and 13 have reading problems. The vast but fragmented market for reading improvement already encompasses clinics, homes and schools. Leading companies range from niche players like Lindamood Bell Learning Processes (1998 revenues: $11 million) of San Luis Obispo, Calif., which operates centers...
What happens to the unlucky many who don't get rich by the time they are 30? In a field that relies on the young, older programmers become increasingly unemployable because their salary demands are likely to be out of line with start-up budgets and their skills to be perceived as obsolete. Computer-science professor Norman Matloff of the University of California at Davis points out that 20 years after college, only 20% of programmers remain on the job. Most no longer work in high technology...