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Madison Road Entertainment, a self-described "advertiser-driven television studio," is one of several new companies that specialize in matching the interests of Madison Avenue and Hollywood. "This is a new creative space," says Tom Mazza, president of the Los Angeles start-up, which conceives and plots shows with ad clients in mind and pitches the resulting "advertainment" to the networks. Mazza's firm was behind the Rolaids plug in The Bernie Mac Show and brought Levi's, Crest and Mars to The Apprentice. His company also co-developed a reality show called The Treasure Hunters that NBC picked...

Author: /time Magazine | Title: Prime-Time Peddling | 5/24/2005 | See Source »

...rating for the 400h is 29 m.p.g.?close to the 26 m.p.g. we got in more than 200 miles of test driving. In comparison, a Lexus RX 330, which is identical to the 400h but runs on a standard gas engine, got only 14 m.p.g. on our tests. At start-up and in slow city traffic, the 400h runs solely on its silent electric motors, making for a peaceful commute. The 400h handled well, accelerated quickly and quietly engaged its gas engine. Because the 400h has a power output similar to that of a 4-liter V8 engine, you never...

Author: /time Magazine | Title: Road Test: Lexus RX 400h SUV | 5/23/2005 | See Source »

...This isn't your grandfather's photo-sharing site" is the tag line on flickr.com's homepage. But there's no reason for anyone of any age to be put off: the great appeal of this irreverent, one-year-old start-up is just how easy its technology makes it to share your pictures. The secret ingredient is Flickr's use of keyword tags. These can be attached to your photo files, making online albums as searchable as the Web itself. And with 80% of the site's 8 million photos open to the public (you can set your privacy...

Author: /time Magazine | Title: Picture This | 5/14/2005 | See Source »

...Hike Destinations to restore your sense of wonder "This isn't your grandfather's photo-sharing site" is the tag line on flickr.com's home page. But there's no reason for anyone of any age to be put off: the great appeal of this irreverent, 1-year-old start-up is just how easy its technology makes it to share your pictures. The secret ingredient is Flickr's use of keyword tags. These can be attached to your photo files, making online albums as searchable as the Web itself. And with 80% of the site's 8 million photos...

Author: /time Magazine | Title: Picture This | 5/12/2005 | See Source »

...works as a museum educator in rural Georgia, Eggers is pursuing a PhD in government at Harvard, Palmer is working as a freelance filmmaker, and Guvench, while “still figuring out” his long-term career goals, is currently working for Media Unbound, a music recommendation start-up founded by several recent Harvard alums...

Author: By Crimson Staff, | Title: Harvard: School of Rock? | 5/5/2005 | See Source »

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