Word: start
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Dates: during 1940-1949
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Illustrated had given monthly science lessons (at 25? an issue) to the "educated layman"; by last month, 35-year-old Editor John Whiting had enrolled an impressive 531,000 readers in his correspondence course. But right from the start, Science Illustrated had been deep in the red. McGraw-Hill, which aims most of its soberly successful, specialized magazines at comparatively small markets, found it a tougher trick to sell Science Illustrated to mass-market advertisers. All told, staffers estimated that McGraw-Hill had dropped several million dollars on the experiment in science...
...having trouble. For a while it seemed that most of the other Indians, spectacular world champions of 1948, were turning up their toes. After they had lost 17 of their first 29 games, the club's publicity-minded president, Bill Veeck, announced that they were going to start the season all over again. There was a mock flag-raising ceremony and the gag snapped some life into the weary Indians. Then the club slumped again; its hitting was sadly...
Razzle-Dazzle Start. New York's brand-new WFDR is expected to be a model of union entertainment and salesmanship. Last week's 2½hour inaugural broadcast from the stage of Carnegie Hall saw WFDR off to a razzle-dazzle start. Congratulatory messages came from India's Pandit Nehru and Chile's President Gonzalez Videla, Italy's Premier de Gasperi and France's Leon Blum. There were Verdi arias and Rooseveltian folksongs (Ballad for FDR, The Face on the Dime), and jokes by Milton Berle (see PEOPLE). Big business was represented...
...widely throughout the body that the surgeon cannot find and remove them all. To deal with such cancers some agent is needed that has a strong "differential effect," i.e., that kills cancer cells without hurting normal tissue. A few such drugs are already known, but they are only a start, and not good enough...
...start, President de Bretteville plans to make the Spreckels Sugar Co., which is already the biggest beet-sugar produce? (286,705,000 lbs. in 1948) in California and the fifth biggest in the U.S.,* more efficient. Altogether he is spending $1,800,000 on new equipment, plans to obtain new capital for expansion by making Spreckels Companies a public corporation and issuing stock...