Word: start
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Dates: during 2000-2009
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...start of the film, we're told, "More of this is true than you would believe." The story may be all-true, yet as scripted by Peter Straughan and directed by Grant Heslov (co-screenwriter on the Clooney-directed Good Night, and Good Luck), it's hard to believe. The movie strains to find a coherent comic tone; it smashes into the wall of plausibility it's trying to run through. (See pictures of George Clooney at play...
...twin boys.) The baby books he devoured contained a fact that caught his attention: pregnant women and infants should avoid dry cleaning because of the toxic chemicals used in the process. When he had trouble finding a greener cleaner in New York City, Kistner had an epiphany - he'd start his own. The result is Green Apple Cleaners, which uses a variety of environmentally friendly methods to dry-clean suits, shirts and dresses. "I knew there had to be a better way," says Kistner. "When I couldn't find it, we made it ourselves." (See pictures of NYC going green...
About 15 organizations, including Mission Aviation Fellowship, New Tribes Mission and JAARS, put up the financing to develop the prototype and created a trust to start product development. "It was a completely novel idea born out of the fact that I didn't want to raise venture capital and lose equity control of the company, nor did I want to have to pay back high-interest loans and executive salaries," Voetmann says. "Honestly, our aim was not to make money but to find a way to help others," says Hamilton...
...going to land, and what am I going to do next? I don't think about the people so much. If you get caught up in the moment and start to question yourself, that's when you get in trouble...
Consider the way we read online. By tracking people's eye movements, Nielsen figured out that our focus moves around the screen in an F pattern. We start scanning horizontally, but pretty soon we're dropping down to see what else is there. By the time we're halfway down a Web page, we're tuning...