Word: start
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Dates: during 2000-2009
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...middle of Big Love, HBO's critically acclaimed hour-long series, increase a viewer's intensity after the break ("Yes, it's back!"), thereby improving the overall experience? And what do these findings mean for the advertising industry? Will under-35 viewers, the catnip demographic for most sponsors, start ditching the DVRs so they can absorb the ads? "I'd imagine that advertisers might smile and pat themselves on the back for this," says Nelson, the report's lead author. "But it's not going to lead people to keep commercials in their life. The strong feeling people have against...
Most tax plans start with increasing the portion that the very wealthy pay as a percent of their income. That is not just true in America. It is a global way of raising money to support government programs, and, by most accounts, it is fairly successful. The major argument against this form of taxation that taxing people who make a lot of money will diminish their entrepreneurial incentives. The wealthy will lose their desire to create more wealth...
Doodling, in contrast, requires very few executive resources but just enough cognitive effort to keep you from daydreaming, which - if unchecked - will jump-start activity in cortical networks that will keep you from remembering what's going on. Doodling forces your brain to expend just enough energy to stop it from daydreaming but not so much that you don't pay attention...
...does doodling aid memory? Andrade offers several theories, but the most persuasive is that when you doodle, you don't daydream. Daydreaming may seem absentminded and pointless, but it actually demands a lot of the brain's processing power. You start daydreaming about a vacation, which leads you to think about potential destinations, how you would pay for the trip, whether you could get the flight upgraded, how you might score a bigger hotel room. These cognitions require what psychologists call "executive functioning" - for example, planning for the future and comparing costs and benefits...
...blockbuster written all over it when it was released, and I don't think the producers and distributors had great expectations," he says. "But word got out that it was more than a film for old people and it became a mass phenomenon in Japan." Takita, 53, got his start in adult films but, until now, is probably most remembered as the director of the 1999 film Secret (Himitsu), which was eventually reamde by French director Luc Besson. Takita beamed as he spoke upon receiving the Oscar. "This is a new 'departure' for me. And I will - we will...