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...reason for my nighttime writing adventure was to see what life is like on a massive content farm. I was working for Demand Media, the content-provider start-up that has quickly become the Web's least understood and most vilified juggernaut. The company has come up with a ruthlessly efficient way to churn out stories it knows will be profitable online. The topics may seem bizarre, but the method, though controversial, is unquestionably a success. (See the best social networking applications...
...business model that starts with mountains of user-behavior data, culled from search engines, YouTube and Demand's websites. To make money, the company also needed to factor in advertising data and figure out which keywords are the most lucrative to create content around. All this gets fed into an algorithm that spits out only the most-in-demand story ideas, no human guesswork required. Sometimes the results make sense ("Nightlife in Paris," for example), but the computer often generates cryptic or oddly specific titles as well, like "How to Start a Lace-Wig Business in Maryland...
These irascible characters get away from Shriver - or rather, they veer too close to one another; their anger may be justifiable, but their voices start to blend. All except Shep, who stands in for what all of us have faced or will face. He views Glynis' artistic life as an indulgence he has underwritten and doesn't think she stands a chance against her illness, but what is he going to do - stop subsidizing her will to survive? Health care in the 21st century is cruel territory, and sometimes, as Shep points out to Glynis' doctor, a positive attitude...
Even if the Faculty passes the committee’s recommendations this year, College administrators are looking to start broader conversations about the meaning of integrity and academic dishonesty at the College...
...thought Christian did a great job [against Colgate] and that he earned the right to start today,” Tillman said. “We were disappointed he didn’t have the start we thought he would have, but I thought Harry stepped up and gave us an emotional lift when we really needed...