Word: starting
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Dates: during 1950-1959
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Topic A. Caen's Baghdad is essentially a mutual admiration society whose members never tire of hearing San Francisco's praises sung. "You go ten days without writing a column about how great the city is," says Caen, "and you start getting letters saying 'you don't love us any more.' " His most popular columns in the Examiner (circ. 246,186) are the periodic panegyrics he calls "fog creeping through the bridge" pieces; in them he ranges rhapsodically from the hills (he claims there are 30) to the weather (which he says beats...
Until warmup time, St. Louis Cardinal Manager Freddy Hutchinson had not dared to tell his 18-year-old kid pitcher that he was going to start against the Brooklyn Dodgers. Gangling (6 ft. 2 in., 180 Ibs.) Max Von McDaniel, duly warmed up, had little cause to get nervous until the sixth inning, when the bases suddenly got full of scampering Dodgers and none were out. But the youngster forced Old Pro Elmer Valo, 36, to bounce back to the box, calmly threw home to start a run-nipping double play, and then got Outfielder Gino Cimoli to ground...
...keeping advertisers in their place between such long stretches of lush instrumentals, WPAT's President Dickens J. Wright, 44, has wooed so many listeners that he has drawn both advertisers and imitators. Newark's WAAT will start similar programming this week; New York's WOR shows the influence in a daily show, and last week Wright considered suing a California station for taking over WPAT's evening program title, Gaslight Revue, without permission. But he also encourages imitation. Says Wright: "We are in contact with 30 stations in the U.S. and Canada who are interested...
Over the Swimming Pools. In the nation's economic and social life, the federal program will work far-reaching changes. Burgeoning highways will start new businesses all along their routes; $150 million in new plants has gone up along Massachusetts' six-year-old Route 128, and the recently completed New York State Thruway has already attracted dozens of industries. New towns will grow up around the geometric cloverleafs, and commuters will be able to drive long distances to work at a mile a minute. Highway motels, now growing at the rate of 3,000 a year, will multiply...
...steadily rising cost of new equipment (up nearly 70% since 1947) have made it harder for the smaller contractor to survive. Says Talbot Bailey, vice president of Oakland's Fredrickson & Watson Construction Co.: "There used to be a time when you could just take a wheelbarrow and start out in this business-and work up to be a millionaire. Those days are gone forever. You need a lot of capital today." In the '30s a mile of concrete road could be laid for $30,000; but the federal highway program will cost almost $1,000,000 a mile...