Word: starting
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Dates: during 1960-1969
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APOLLO 11 (ABC, CBS, NBC). Hugh Downs and David Brinkley will start off NBC's coverage from Cape Kennedy at 6 a.m.,* with ABC's Frank Reynolds and Jules Bergman joining in at 7 and CBS, with Walter Cronkite and Wally Schirra, at 8. The networks will be going all out in presenting the zenith event of the space program, and plan to spend two days in continuous coverage (Sunday, July 20-Monday, July 21), when the descent to the moon's surface is scheduled. A camera in the lunar module will transmit, live...
...prouder of some of the mortgages I've written"), and scriptwriter for radio's Gangbusters, Lytton used Broadway promotional techniques to build his Los Angeles-based Lytton Financial Corp. into a $700 million business. Overextension and the collapse of the California housing boom started his downfall in the mid-'60s, and creditors moved in to depose him in April 1968. "Money," he once said, "can be merchandised just like girlie shows," and in recent months he was contemplating a fresh start with his own advertising agency, conceding that he was no longer a rich man but "probably...
...cards, many banks suffered bad losses. In all, 10% of the reporting banks lost between 17% and 40% of total charges during the first year of their credit-card business. Two-thirds of the banks earned no profit at all on the cards during 1968, partly because of high start-up costs, but also because of lack of experience in handling large-scale retail credit...
...minimize start-up headaches, banks now tend to join one of two major groups. The largest group is run by San Francisco's Bank of America. Its decade-old BankAmericard, available in 44 states, is interchangeable with Britain's Barclaycard, Canada's Chargex and Japan's Sumitomo. The other is Interbank Card Association, organized by eight banks in 1967 and now operating in 41 states; its card is also recognized in Europe. BankAmericard insists on certain credit standards, but Interbank lets members decide "creditworthiness" themselves...
...also beginning to diversify. It founded an advertising agency to design its stamp-collecting books; now the agency also represents Singer Brown, and will produce ads for his new restaurant chain. Later this month the company plans to start distributing a free newspaper for shoppers, the B & B Exchange, which will feature stories about black businessmen. Eventually, B & B expects to distribute its stamps nationally, possibly in white areas as well. Powell and his officers promise to extend to white communities a B & B policy of devoting 20% of profits earned in any area to scholarships for children...