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Thank you for "How to Tame the Deficit" [Feb. 15]. We need leadership from the President to reduce government expenditures, not to spend and spend. We should start by not trying to be the world's policeman and not pandering to the electorate as Obama has. Citizens have to live within their budgets. The government must learn to do the same starting...

Author: /time Magazine | Title: Inbox | 3/1/2010 | See Source »

...solution to a fundamental flaw in most mobile platforms. Instead of having to toggle back and forth between separate apps so you can check Facebook or send a tweet, the WP7 team figured out how to aggregate all your social-networking content in a People hub on your Start screen. Likewise, photos from your mobile device, PC and various social networks will be neatly organized within the Pictures hub. In all, WP7 has created six distinct hubs - People, Pictures, Music+Video, Games, Office and the App Store - like Marketplace, which is due to be open by the time the phones...

Author: /time Magazine | Title: Shout Hallelujah, Come On, Get Appy | 3/1/2010 | See Source »

...from thin. But they are healthier, and they have been empowered with the uncommon gift of hope. Nobody is destined to be fat forever, says Fedorchalk. "Even if you do mess up, even if you do fall, what matters is you get back up again. You can always start anew at the next meal...

Author: /time Magazine | Title: Does Obesity Rehab for Kids Work? | 3/1/2010 | See Source »

...advertisers aren't the only ones who may start putting sound to greater use. Retailers are also catching on. The 0101 department store in Japan, for example, has been designed as a series of soundscapes, playing different sound effects such as children at play, birdsongs and lapping water in the sportswear, fragrance and formal-wear sections. Lindstrom is consulting with clients about employing a similar strategy in European supermarkets, piping the sound of percolating coffee or fizzing soda into the beverage department or that of a baby cooing into the baby-food aisle. (See the top 10 TV commercials...

Author: /time Magazine | Title: Neural Advertising: The Sounds We Can't Resist | 3/1/2010 | See Source »

...early years of mainstream cell-phone use, the Nokia ringtone was recognized by 42% of people in the U.K. - and soon became widely loathed. That, Lindstrom says, was partly because so few users practiced cell-phone etiquette and the blasted things kept going off in movie theaters. The Microsoft start-up sound has taken on similarly negative associations, because people so often hear it when they're rebooting after their computer has crashed. In these cases, manufacturers themselves must reboot by changing the offending sound slightly or replacing it entirely...

Author: /time Magazine | Title: Neural Advertising: The Sounds We Can't Resist | 3/1/2010 | See Source »

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