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...necessarily, say consumer experts. "According to various research findings, a company will have a tough time increasing prices once they've lowered them," says C.W. Park, a marketing professor at the University of Southern California and editor of the Journal of Consumer Psychology. "Shoppers start to think the discounts are the base prices, and you risk alienating the shoppers if you raise them. Logically, you'd think that consumers would appreciate the lower prices and be understanding when they go back up. It doesn't always work that...

Author: /time Magazine | Title: Abercrombie & Fitch: Worst Recession Brand? | 8/25/2009 | See Source »

Wood admits her findings need to be replicated. But these preliminary results have far-reaching implications for everything from advertising to substance-abuse treatment. The findings suggest that when everything seems uncertain and awful, we may be most primed to undertake positive changes in our lives. Want to start exercising more or drinking less or getting off drugs? Maybe you should think about a new city, a new home, or at least a new routine...

Author: /time Magazine | Title: Discomfort Food: Change May Make Us Crave It More | 8/25/2009 | See Source »

...white dude without any racist issues at all, but if you sit down at a table with five African Americans, you have the potential to really piss them off - and at the same time, white guys will wonder why you're not sitting with them. If you start talking to a correctional officer, people are going to start labeling you as a rat, even if you are just asking an innocent question. They won't look at you as one of them. They'll look at you as a threat...

Author: /time Magazine | Title: What to Expect When You're Going to Jail | 8/25/2009 | See Source »

...want to pick a fight with anyone. If you follow directions, you can go in and come out with no problems whatsoever. I'm thinking of a guy who was well known and came out with no problems, and he was 5 ft. 2 in., 130 lb. If you start being a whiny bitch, people will take advantage of it. You start crying about your sentence and your innocence, people are going to make...

Author: /time Magazine | Title: What to Expect When You're Going to Jail | 8/25/2009 | See Source »

...Otherwise, Bernanke mostly tried to continue Greenspan's policies, which were wildly popular at the time. But that was before the chaos, before the collapses of Bear Stearns and Merrill Lynch, Fannie and Freddie, Lehman Brothers, AIG and WaMu, before Bernanke called upon decades of historical study to start dispensing money to banks and then quasi-banks and then companies that weren't banks at all. In his insider account In Fed We Trust: Ben Bernanke's War on the Great Panic, David Wessel details how Bernanke essentially turned himself into a fourth branch of government, exploiting a loophole...

Author: /time Magazine | Title: Why Obama Reappointed Bernanke to the Fed | 8/25/2009 | See Source »

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