Word: starts
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...middle of Big Love, HBO's critically acclaimed hour-long series, increase a viewer's intensity after the break ("Yes, it's back!"), thereby improving the overall experience? And what do these findings mean for the advertising industry? Will under-35 viewers, the catnip demographic for most sponsors, start ditching the DVRs so they can absorb the ads? "I'd imagine that advertisers might smile and pat themselves on the back for this," says Nelson, the report's lead author. "But it's not going to lead people to keep commercials in their life. The strong feeling people have against...
Doodling, in contrast, requires very few executive resources but just enough cognitive effort to keep you from daydreaming, which - if unchecked - will jump-start activity in cortical networks that will keep you from remembering what's going on. Doodling forces your brain to expend just enough energy to stop it from daydreaming but not so much that you don't pay attention...
...does doodling aid memory? Andrade offers several theories, but the most persuasive is that when you doodle, you don't daydream. Daydreaming may seem absentminded and pointless, but it actually demands a lot of the brain's processing power. You start daydreaming about a vacation, which leads you to think about potential destinations, how you would pay for the trip, whether you could get the flight upgraded, how you might score a bigger hotel room. These cognitions require what psychologists call "executive functioning" - for example, planning for the future and comparing costs and benefits...
...general is still fettered by regulation that stifles its development as a source of growth and employment. A December report by the Organization for Economic Cooperation and Development found that service companies are burdened by higher taxes and energy costs than manufacturers, while excessive regulation creates barriers for start-ups. Hwang Doo Jin, an architect who operates his own small firm in Seoul, complains of endless, stressful hours untangling the confusing rules that govern his business. "It is easier to produce a masterpiece than run a viable business over time," Hwang says...
...Park Chung Hee: the idea that governments alone can successfully engineer high economic performance. Jim Walker, an economist at independent research firm Asianomics in Hong Kong, argues that politicians still intervene too much in their economies instead of allowing market forces to work. "What governments need to do is start trusting their own people rather than hoping the West is going to get it right all of the time," Walker says. For the tigers to keep roaring, they may need to find their future, for the first time, at home...