Word: starwood
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Seniors' Moment. Starwood is offering a Pay Your Birth Year promotion at select hotels in the northeastern United States and eastern Canada through Dec. 30. On the second and third nights of your stay, you pay a rate equal to the last two digits of your birth year. So if you were born in 1973, you pay $73. It certainly favors the older generation, so maybe this is an excuse to treat your parents to a romantic getaway...
Rack Rate Bonus. Starwood's got an offer you might not want to refuse: For each night you pay full freight at any Starwood property - W, Westin, Sheraton, etc. - you get the next night 50% off. Call 866-924-8703 and mention promo code...
...Hotel Upgrade. The W Hotel, opened in 1998 on New York City's Lexington Avenue, was Starwood's first W ever. The 10-year-old hotel has just finished a complete bed-and-bath renovation of all of its 688 rooms and suites. Some swanky touches: brand-new pillow-top beds with white duvets, headboards inlaid with backlit photos, flat-screen TVs in every room, ceilings painted aubergine, LED lights around the windows and bed that allow you to create mood lighting. To mark the occasion, from now until Dec. 31, the hotel is offering a "Renovation Package," including...
...same thing--a bed for the night for a price--who might win the new hotel consumer? Jan Freitag, an analyst at Smith Travel Research, says what customers still care about most is location. In that sense, Marriott and Hilton have the advantage. But don't count anyone out. "Starwood, with its W hotels, has shown there's a desire for a hotel that's edgy and hip," says Freitag. "Hilton and Marriott have shown that you can have a family of brands without diluting the name...
Freitag thinks there's a pent-up demand for these hotels. When Starwood introduced the Westin Heavenly Bed, he says, "everyone thought it was, if not crazy, then highly unorthodox. Now name any brand, unless you're low-end economy; they all have deluxe beds." Starwood countered with the Heavenly Bath, and the industry followed. This time, says Freitag, "other brands aren't about to let Starwood get out in front...