Word: stationã
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...college students aren’t necessarily the station??s target audience and the rules of the college radio business just don’t work in the way you might expect...
WHRB’s inaccessibility to students is a result of the tried-and-true business strategy that is paying the station??s bills. Instead of catering to a college audience, WHRB focuses its attention on an older demographic through extensive classical (and to a lesser extent, jazz) broadcasting. Now, in the face of the imminent demise of WCRB 102.5 FM as a 24-hour classical station, WHRB is poised to become the number one option for the Boston listener seeking a daily dose of Bach or Mahler...
Evan L. Hanlon ’08, a DJ for WHRB’s underground rock show Record Hospital (RH), has no pretensions about the station??s campus listenership. “At Harvard, we don’t have a great following,” he says. “Also, the bulk of our programming is classical and you’re not going to get 6,000 kids tuning into classical...
David A. Rios ’07, a DJ for RH, WHRB’s underground rock program, has an opinion about the station??s mission that is as large (but not nearly as fuzzy) as his wildly-unkempt hair: “All the departments have the same goal: to play music geared to a niche…to have people listen to good music that they won’t hear somewhere else...
...Darker Side.” WHRB president Jonathan A. Stona ’07 said that although the station “has always had a strong presence outside of Harvard,” the freestyle battle is one of WHRB’s many efforts to increase the station??s on-campus popularity. “I say I’m doing radio and people are like, ‘Harvard has radio?’” said Darius P. Felton ’08, co-director of “The Darker Side...