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WHRB is a non-profit commercial station, which means that its revenue is predicated upon the sale of advertisements. Although the university provides the station with the basement of Pennypacker, WHRB receives no financial support from the university...
Although anecdotes abound, it is impossible to know exactly how many people listen to the station and the demographics of the listenership. WHRB does not subscribe to Arbitron, a marketing research firm for international media that gathers and publishes information about audiences and their preferences...
Although a show like RH may be incredibly popular inside its niche, it does not have the potential to support the station financially. To understand what makes the station tick, one must look to WHRB Classical...
...mail, Stona lists the Boston Symphony Orchestra, Opera Boston, and the Bank of America Celebrity Series as groups that buy air time for advertisement. Although businesses like Massive Records also buy air time, Siegfried is quick to assert that “everyone at the station knows that classical music is the reason people have a budget...
...looks like WCRB, Boston’s 24-hour classical station, will be taken over by Greater Media, and the 24-hour classical programming will come to an end. This leaves WHRB in a singular position—there will soon be half a million listeners looking for a new favorite classical station...