Word: status
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...when they had to opt in - even though their employers were matching their contributions. Free money, and only 36% took it! But when participants were automatically signed up for the same plan but given the chance to opt out, 86% of them stuck with it. Scholars have found similar status-quo results with organ donations. If we have to sign up, very few of us become organ donors. If we have to opt out, most of us remain organ donors. Similarly, when our electronic gadgets come with the energy-saving auto-power-down function enabled, we're cool with that...
...world. Ms. is not some trendy modern social contraption. It was first spotted on the tombstone of Ms. Sarah Spooner in 1767, the handiwork, perhaps, of a frugal stone carver. For much of the 18th and 19th centuries, Mrs. and Miss were deployed to signal age, not marital status. Both were derived from Mistress, a word that, before it put on its feather boa and fishnet stockings, was the title for any woman with authority over a household...
...insurance. But as the millions of Americans who receive coverage through their employers - and who make up a large portion of that satisfied 80% - start signing up for their 2010 coverage in the so-called open-enrollment period over the next few weeks, they may well wonder if the status quo is such a good thing...
...differences between (crunchy, techy) Northern and (hipster, surfer) Southern California, and especially (richer, denser, bluer) coastal and (poorer, sparser, redder) inland California. But one generalization has held true from the Gold Rush to the human-potential movement to the dotcom boom: California stands for change, for disruption of the status quo. "California is not another American state," concluded Carey McWilliams in his 1949 history California: The Great Exception. "It is a revolution within the states...
...added value is advanced code that positions vast arrays of mirrors to the millimeter to maximize their exposure to sunlight. The company was spawned by IdeaLab, a Pasadena incubator that developed NetZero, Picasa, pay-per-click ads and online car-selling. "We only do ideas that challenge the status quo, and California is the only place we'd do it," says CEO Bill Gross. (See pictures of San Francisco...