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Another issue involves equipment. About 10 years ago, it dawned on ski- and bootmakers that, because of their build, women need lighter, more flexible skis to carve turns, handle bumps and stave off fatigue, as well as boots that better conform to their soles, heels, ankles and calves. With that, a knot of female designers hit the workbench with one thought: the days of shortening a set of men's skis, slapping some pink paint on them and palming them off on women were over. "We don't design jockstraps, so why should men design women's skis?" jokes Alison...

Author: /time Magazine | Title: Carving a Niche | 1/26/2007 | See Source »

...list for hints). We turned to Professor of Scandinavian and Folklore and Chair of the Committee on Degrees in Folklore and Mythology Stephen A. Mitchell for some tips. “An… item, carved some time before 1248, was unearthed in Bergen on a small wooden stave... It reads: ‘You will f**k Rannveig the Red. It will be bigger than a man’s pr*ck and smaller than a horse’s pr*ck.’ There can be little doubt but that one of the individuals whose fate...

Author: By Nicole G. White, CRIMSON STAFF WRITER | Title: Hey, Professor Mitchell! | 10/25/2006 | See Source »

...instant they walk in. Upscale ice cream chain Emack & Bolio's recently adopted a waffle-cone smell to attract patrons to the scoop shop within the Orlando, Fla., Hard Rock Hotel, where sales had been flagging. The effect? Ice cream sales shot up more than a third. To stave off olfactory fatigue--customers typically stop noticing a smell after a minute or two--some retailers use a timed sequence of targeted smells to "decorate" an environment...

Author: /time Magazine | Title: Scents and Sensibility | 10/8/2006 | See Source »

...one’s personal knowledge by exploring a variety of complex subjects in depth; it is not a time to teach basic civics. Mandating civics instruction in college would not only diminish students’ freedom in selecting their courses, but it would likely do little but stave off students’ mental evaporation for an additional four years. Rather than encouraging colleges to institute mandatory civics courses, which might only delay a drop-off in knowledge retention four more years, the ISI should help promote ways of keeping political engagement alive outside the classroom. Extracurricular political organizations like...

Author: By The Crimson Staff, | Title: A Crisis of Citizenship? | 10/2/2006 | See Source »

...aging of the massive Baby Boom generation could be even bigger than anyone thought. The good news is that by inching closer to an understanding of precisely what it is that causes Alzheimer's - or even getting closer to one possible cause - doctors may be able to stave off the disease by the time Baby Boomers begin moving into their...

Author: /time Magazine | Title: Another Diabetes Problem: Alzheimer's Disease | 7/17/2006 | See Source »

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