Word: stax
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...Moon in June. Soul music is sincerity, a homely distillation of everybody's daily portion of pain and joy. "It pulls the cover off," explains Jim Stewart, a former banker and country fiddler who heads Memphis' soul-oriented Stax Records. "It's not the moon in June. It's life. Sometimes it's violence and sex. That's the way it is in this world. Sometimes there's animal in it; but let's face it, we've got a lot of animal in us." The difference between Tin Pan Alley and Soul is not hard to define. A conventional...
...years. Although Atlantic also does pop (Sonny & Cher, Bobby Darin) and jazz (Charles Lloyd, Modern Jazz Quartet), two-thirds of its single releases and half of its albums feature such soulers as Aretha Franklin, Wilson Pickett, Percy Sledge, and - on its associate Memphis label, Stax - Otis Redding and Carla Thomas. Thanks mainly to their vibrant, visceral performances, Atlantic this year has produced six singles that have sold a million copies apiece, and two of its albums have grossed $1,000,-000. Last month it had 18 disks among the 100 bestselling singles, an alltime industry record. Its total sales...
OTIS REDDING, 25, a onetime Georgia well driller, made his first recording in 1962, has since successfully toured England and France and drew frenzied applause from an audience of 7,000 at this spring's Monterey Pop Festival. On King & Queen (Stax), he shares the throne with Carla Thomas. With rich growls and husky shouts Otis mixes jokes and blues, first down tempo, then up tempo, almost missing the beat and then catching it at precisely the right fraction of a second...
CARLA THOMAS, 25, daughter of a Memphis disk jockey, was recently voted the favorite singer of U.S. servicemen in Viet Nam, an honor won last year by the Supremes. Like the Detroit trio, Carla usually persuades by gentleness on The Queen Alone (Stax). Her voice is slightly husky, although at times she hones it to a piercing cry that cuts straight through the rocking under rhythms...
Down Home. The music came from the same pure stream Gus first tapped while working along the Mississippi levees and bumming around on Beale Street-the honest blues invented by people who had something to be blue about. But success now altered the atmosphere. Stax engineers tried hard to get a bluesy ''down-home" sound, and an English professor named John Quincy Wolf stood by as a consultant on ethnic authenticity. The Voice of America even sent a reporter to Cannon, armed with a tape recorder and an only-in-America enthusiasm: "This could be the start...