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...video, exactly how far fruit flies are willing to go for their prize. In this fight club, the arena is a small dish, in the center of which is either a patch of food or the head of a female. (If she weren't decapitated, she wouldn't stay put, says Kravitz; and the males, being male, don't seem to care that she's not that lively.) Based on hours of footage, Kravitz says that male flies tend to use specific combat skills such as rearing up on their hind legs and lunging at their opponents when fighting over...

Author: /time Magazine | Title: What Good Is Sleep? New Lessons from the Fruit Fly | 4/2/2009 | See Source »

...didn't take care of my husband or Sergeant Flores the way they needed to," she says. Though still in the Army, she has quit recruiting and returned to her former job as a supply sergeant at Fort Jackson. Because of the poor economy, she says, she plans to stay in uniform at least until her current enlistment is up in 2011. "Some days I say I've just got to go on," she says. "Other days I'll just sit and cry all day long...

Author: /time Magazine | Title: Why Are Army Recruiters Killing Themselves? | 4/2/2009 | See Source »

...nation's leading behaviorists. The key guideline was a simple message: "A Record Turnout Is Expected." That's because studies by psychologist Robert Cialdini and other group members had found that the most powerful motivator for hotel guests to reuse towels, national-park visitors to stay on marked trails and citizens to vote is the suggestion that everyone is doing it. "People want to do what they think others will do," says Cialdini, author of the best seller Influence. "The Obama campaign really got that." (See pictures of Obama taken by everyday Americans...

Author: /time Magazine | Title: How Obama Is Using the Science of Change | 4/2/2009 | See Source »

...pain sufferers to think about other things - the old denial approach - acceptance therapy pushes patients to acknowledge negative thoughts and then overcome them by focusing on values. Even a small amount of this approach seems to help smokers quit, dieters lose weight and patients with diabetes or chronic pain stay out of the hospital. University of Nevada, Reno, psychologist Steven Hayes believes our Prozac culture has trained us to avoid all discomfort, leaving us reluctant to exercise or adjust our thermostats. "We're supposed to be happy-happy-joy-joy all the time," Hayes says. "Obama is trying to help...

Author: /time Magazine | Title: How Obama Is Using the Science of Change | 4/2/2009 | See Source »

...buildings, beefing up public transit and adapting to the impact of global warming. Though PlaNYC is as green as a new fairway - the city is carving out bike lanes and pedestrian plazas and expanding its parks - the deeper motivation is economic. If New York wants to stay on top, it needs to grow sustainably and efficiently, getting more out of less while improving quality of life. PlaNYC could be a model for megacities from Tehran to Tokyo. "If we can solve these challenges here, we can solve them anywhere," says Ashok Gupta, the air- and energy-program director...

Author: /time Magazine | Title: The Big (Green) Apple | 4/2/2009 | See Source »

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