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...they want you, they’ll want what you’ve got,” stealth marketer KC (Lauren Hutton) counsels her employee (David Duchovny) in “The Joneses.” In this commentary on modern American consumerism, director Derrick Borte explores the consequences of taking this advice to the limit. The film, graced with an original premise, a talented and well-cast group of actors, and a clever, well-paced script manages to be ironically funny, genuinely touching, and disturbing all at once. Borte critiques American society, but avoids heavy cynicism by allowing characters...

Author: By Sally K. Scopa, CONTRIBUTING WRITER | Title: The Joneses | 4/20/2010 | See Source »

Kate (Demi Moore), Steve (Duchovny), Mick (Ben Hollingsworth) and Jenn (Amber Heard) have been hired by a stealth-marketing agency to pose as “the Joneses” an all-American family of four. Planted in a wealthy gated community, they become walking advertisements for a wide range of luxury goods, from clothing to cars. The charismatic and attractive “family” easily wins the admiration and the wallets of the entire community, including their next-door neighbors Summer (Glen Headly) and Larry (Gary Cole). Moore sports a navy velour tracksuit, and the entire jogging...

Author: By Sally K. Scopa, CONTRIBUTING WRITER | Title: The Joneses | 4/20/2010 | See Source »

Sodium chloride wasn't always a stealth killer. Despite a known link between sodium and high blood pressure, iodized table salt saved lives when U.S. manufacturers started producing it in 1924, adding a bulwark against iodine-deficiency-related diseases like goiter to every kitchen table. Salt consumption spiraled into a public-health problem only after World War II, when postwar prosperity buoyed appetites for restaurant meals and presalted, processed and frozen foods. Salt-free cookbooks were already appearing by the 1950s, and two decades later manufacturers dropped salt from baby food. By 1981 the FDA had launched sodium-education initiatives...

Author: /time Magazine | Title: Brief History: Salt in U.S. Food | 4/5/2010 | See Source »

Such a high-profile collaboration was bound to receive a lot of hype, but the duo kept Broken Bells quiet for as long as possible. A cryptic website and stealth-marketing campaign used anagrams and binary code to increase the mystery. And they're touring with the same sort of restraint. Burton and Mercer promise a follow-up album and a full U.S. tour, but only a handful of shows have been scheduled. "There are always so many expectations," says Burton. "We're just trying to make music that we really like...

Author: /time Magazine | Title: Ring Tones | 3/4/2010 | See Source »

...Steve Irwin was later joined by two more vessels from the Sea Shepherd's fleet: The high-tech stealth boat Ady Gil, which sunk in the Southern Sea following a collision with whaling boat on Jan. 6., and the Bob Barker, a ship that survived a collision on Feb. 6 and is currently exchanging rancid-butter bombs with water canon fire from the whalers. On Feb. 15, New Zealander Pete Bethune, the former captain of the Ady Gil crew, boarded Japan's Shonan Maru 2 in the middle of the night, presented the skipper with a $3 million invoice...

Author: /time Magazine | Title: Australia to Japan: Stop Whaling, or Else | 2/24/2010 | See Source »

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