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...Dowd and Fournier apply a similar treatment to the successful strategies of large franchises and megachurches—these institutions have succeeded because, despite their size, they make people feel “at home.” It is at this point that the book starts to lose steam. While it is interesting to learn why Starbucks plays so much jazz (to give “romance to the coffee experience”) or why your local high school jerseys were displayed on Applebee’s walls (the kitschy flair makes mothers forget about terrorist attacks...

Author: By Kristina M. Moore, CRIMSON STAFF WRITER | Title: Fournier Interviews America | 9/13/2006 | See Source »

...everyone is up for Primal Scream, but it’s one Harvard must-do, and it’s a way to let off steam during a month in which you will spend a lot of time hunched over a laptop and very little time outdoors...

Author: By Samuel C. Scott, CRIMSON STAFF WRITER | Title: The Year Ahead: Rashes, Refreshments, and Naked Runs | 8/28/2006 | See Source »

...ladies and gentlemen of the jury. The huge foldouts with the tiny writing are primarily there to cover the drug company's legal backside, but patients are reading them more and more. We then have to deal with indignant, or even angry patients coming back to us with steam shooting out of their ears. "Look what these pills do to you - it says it right here! Are you trying to kill...

Author: /time Magazine | Title: Before You Pop That Pill | 8/11/2006 | See Source »

...Gerstein, a strategic communications consultant who is a senior adviser to Lieberman, tells TIME that the independent campaign ? formally called "Connecticut for Lieberman" ? is "full steam ahead" and that the Senator's remarks on election night were "a point-of-no-return speech." Lieberman was doing a series of interviews, mostly with Connecticut reporters, and plans some campaign stops on Thursday with Democrats who supported him and will continue to do so. Organizers shied away from calling it a kick-off tour, instead saying it is a new phase of the campaign. "He's committed," Gerstein said. "He feels liberated...

Author: /time Magazine | Title: Why the Republicans Are Loving the Lieberman Loss | 8/9/2006 | See Source »

...bathing in the 1800s. Today, the city's fame principally rests on its exquisite Georgian architecture, which has been stylishly incorporated into the new spa alongside modern additions by architect Sir Nicholas Grimshaw. Highlights include an open-air rooftop pool overlooking the town center and glass steam rooms. Taking in these elegant surroundings, it's hard to believe that the project was plagued by problems since construction began in 2000 (a long-running feud between city authorities and contractors saw costs double to around $64 million and completion was delayed by three years) - but thankfully, the dust has now settled...

Author: /time Magazine | Title: Bath Time | 7/29/2006 | See Source »

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